cul·ture (as defined by ATC Festivals)
/ˈkəlCHər/
…the integration of education, music, art, dance, dialogue, social causes, business, fashion, empowerment, and entertainment all into one social stream of consciousness

LOCAL BANDS AND ALL PLAY
Homegrown is always the sweetest. Enjoy the local talent that you know and follow. Some of the area’s best musicians sit in and collab in this space.

EMERGING ARTIST SHOWCASE
Experience the artistry of emerging musicians and local bands as they play their fan’s favorite music or exhibit their latest work at the Workshop (AKA “The Shop”).

EVENING SHOWS
Enjoy your favorite indie performers and experience the artistry of local bands in an intimate environment. The mainstage offers premium, up close, and personal shows that are hard to come by.

COMEDY SHOWS
Clean up your act with well-known comedians who drop in to share their humor and bring a healthy dose of levity to brighten up your weekend. Expect comedy, sprinkled with a little music, and a few surprises in between.

THE AMPBULL FASHION SEGMENT
Emerging designers exhibit their fashion-forward thinking by curating creative runway shows. Sneak a peek at exclusive collections from local designers.

ART WALK
Drop-in and experience the rotating collections of the area’s most prolific visual artists. Most of the artwork at our location is for sale. Support local artists by adding beautiful artwork to your collection.

MASTERY LESSONS
Learn from the pros. Gain practical advice and guidance from the experts in the visual and performing arts community and in the fashion and textile industry. The cool kids hang out here.

THE CIRCLE (CONNECTION SERIES)
Engage with entrepreneurs, artists, community advocates, and folks from all walks of life at The Circle (Networking and Connection Series). While connecting, be inspired by others who share their views, ideas, and expertise on how to increase our collective potential in the “Three Good Things” talk series. As the evening escalates, enjoy live music and after-hour socials.

REUNIONS AND DAY PARTIES
Why wait for homecoming? Plan to meet up with old and new friends with the backdrop of nostalgic games at Who Got The Juice, or show off your skills on the karaoke and open mic stage. The daytime collective has a little something for everybody.

FRESCA AFTER DARK SERIES
After the evening shows, community-based and social organizations keep the festivities going by hosting purpose parties. Widely recognized DJs spin a variety of tunes from multiple genres and decades.

FOOD TRUCKS AND REFRESHMENT
Local food is the best food. Independently owned food trucks featuring diverse cuisines are on location and ready to serve you. Three cocktail lounges with a selection of traditional, festive, and mocktail drinks are on site.
ART • THOUGHT • CULTURE
Regardless of the season and diversity of the content, our objective is the same. We aim to: